Do Classified Ads Help With SEO?

All website owners must be aware of the importance of SEO. Search Engine Optimization as it is called, is the cornerstone of any successful website’s marketing drive. Without an SEO campaign, no website has a chance of being seen, let alone being lucrative. Classified adverts have their detractors but mainly, they produce some of the fastest results of any SEO technique. Webmasters who use classified ads for SEO need to be aware of the fine line they must not cross. Having too many adverts will give your site a cheap feel. Visitors to a website do not want to have aggressive sales techniques foisted upon them.

A Speedy SEO Method

The general perception of classified ads is that they exist as a marketing tool for a company’s events, promotions, products and services. Essentially, they are little more than the cyber equivalent of a gaudy poster which says ‘SALE’. Yet proponents of this form of SEO suggest that it is as good, if not better than article marketing, especially if the back-linking option is utilized. It should be noted that not every classified website enables you to post backlinks with the content. Therefore, you need to take a look at various sites and only choose those which allow you to use backlinks.

SEO Strategy

These classified sites are loaded with SEO potential because they use specific strategies. If you use classified ads on your website, your ads and content will automatically be indexed on search engines. However, it is not just a matter of building it and visitors will instantly come. Content is, and always will be, king. Filling a site with classified ads and garbage content will do absolutely nothing for you. Yes, your traffic will increase but expect an inordinately high ‘bounce’ rate. This is a statistic that shows how many people come to the site but leave without opening another page. Have informative content and a sufficient number of backlinks in order to first grab the search engine’s interest before piquing the interest of visitors to your site classified ads.

Be Selective

When using classified ads for SEO purposes, you have to use only the sites that allow your business to use direct marking and backlinks. There is also no sense in using classified ads that are not properly framed. Do not post classified ads every single day. Use them sparingly for the best effect and also to avoid having your website dubbed as a classified ad site only. The ads should be used wisely and describe your company’s services in great detail. Only important information that you want the public to know about should be used. Don’t waste time including miscellaneous information. If you have meetings or events, sales promotions or new services, use classified ads as a platform to alert the masses.

Like other highly rated SEO strategies, classified ads only work when used correctly. Carefully selected ads with backlinks will be quickly picked up by search engines meaning they will be more readily available to the public. Informative content will complete the sale. Classified ads from other companies are another excellent way of increasing revenue but again, should only be used sparingly.

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